EA Signs Massive In-Game Ad Deal

by ZeroAerey25 . on Mar 18, 2008

<strong>Might this include their MMO interests?</strong> EA announced today that in-game ads will be par for the course in both their PC and console titles over the next few years.

Might this include their MMO interests?

EA announced today that in-game ads will be par for the course in both their PC and console titles over the next few years.

Massive Inc has announced that it has extended its in-game advertising partnership with Electronic Arts, to cover a range of Xbox 360 titles and a "majority of EA's premium PC products" for the next two years.

Dynamic ads will be incorporated into a number of titles covered by the agreement, including the next two editions of EA's Madden NFL, NBA Live, NASCAR and NHL franchises, as well as a continuation of the existing deal covering Need For Speed and future work on Burnout Paradise.