by LadySirse on May 22, 2007
Rise of the Super Team
More and more often, fledgling studios are turning to the past experiences of their members to market their unrevealed games. Companies like Colony Studios, Red 5 Studios, and 38 Studios have all benefited from this sort of campaigning in one way or another. Micajah analyzes this practice and determines the benefits and pitfalls of this public relations scheme.
First and foremost, discussing your team's experience with the public is a quick and easy way to tell your adoring fans that the people involved in the new studio are sound programmers, designers, or artists. For most gamers, names and faces may not be important, but the games that were on the records of these men and women are.
Find out more of what Micajah thinks on this.