THQ*ICE Signs On With PlaySpan to Provide Transaction Management

In an effort to streamline and
secure their in-game currency purchases, Dragonica Online
developer THQ*ICE has partnered with monetization specialist PlaySpan.
The agreement will make available to players over 85 payment options to
procure ICEcash,the games virtual currency, and adds the game to the
existing Ultimate Game Card. In addition to the large number of pay
points the service contends that they will be an added layer of
security against fraud for all parties.



From the official press release:



AGOURA HILLS, CA & SANTA CLARA, CA – January 14, 2010
–
THQ*ICEannounced today the details of its new partnership with
PlaySpan, the global leader in monetization solutions for online games,
virtual worlds, and social networks. Dragonica™ Online adventurers are
now able to purchase ICE Cash using PlaySpan’s more than 85 global
payment methods. In addition, PlaySpan is providing comprehensive
credit card processing and fraud risk management services.



Dragonica Online is a popular free-to-play massively multiplayer online
casual game. Players may choose to pay for additional content and
features on a micro-transaction basis using ICE Cash. PlaySpan enables
players everywhere to purchase ICE Cash using credit cards, the
Ultimate Game Card, and dozens of country specific payment methods.



‘’PlaySpan’s broad selection of payment methods will enable our players
without credit cards to enjoy Dragonica Online’s premium content and
enhance their experience,” said Eddie Chen, CEO of THQ*ICE. “The
partnership will also help increase our free to paid conversion while
effectively controlling transaction and fraud expenses.”



“The THQ*ICE partnership is another example of our global leadership of
game monetization,” said Karl Mehta, Founder & CEO of PlaySpan.
“We’re proud that we can help increase Dragonica Online’s paying player
base almost immediately with our numerous payment methods. In addition,
we’re helping them improve profitability through our eleven years of
payment and fraud management experience.

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