EA's Play4Free Brand Breaks 25 Million Users
Star Wars: The Old Republic isnÂt the only success story that EA is bragging about this year. The publisherÂs free-to-play brand that features games such as Need for Speed World and Battlefield Heroes has managed to attract more than 25 million users worldwide.
According to a report from Gamasutra, Need for Speed World and Battlefield Heroes both reached more than 10 million users each this month.
"Developing a community of 25 million players is a remarkable achievement," says EA's Play4Free VP Sean Decker. "It is a testament to the explosive growth of the free-to-play market and a reflection of EA's commitment to spearheading the digital transformation."