Posted Tue, Nov 01, 2011 by Martuk
GamersFirst and Iceberg Interactive join forces to bring APB: Reloaded and the fight for San Paro to Europe. Hot on the heels of last week’s news that Innova Systems would bring APB: Reloaded to Russia, GamersFirst has now announced their new European distribution partner is none other than Iceberg Interactive.
Iceberg Interactive will be responsible for the retail distribution of APB: Reloaded in Europe. APB: Reloaded will be free-to-play and utilize an in-game item shop, but European players can opt for a retail version for €19.99 that contains more than €35 worth of in-game items, including a high-performance vehicle, a permanent in-game weapon and 30 days of premium access. Check out the official press release after the break for more.
GamersFirst and Iceberg Interactive join forces to bring the Free2Play® revolution to Retail
Irvine, Calif, and Haarlem, The Netherlands 28 October 2011 - Iceberg Interactive is proud to announce that it has entered into a partnership with GamersFirst to distribute the retail version of the upcoming MMOG blockbuster, APB Reloaded, in Europe. GamersFirst is a renowned world leader in Free2Play® massively multiplayer online games, serving over 30 million gamers in 160 countries. Currently in open beta, this virtual cops and robbers-themed game has already attracted more than 700,000 online players in less than three months of testing and nearly 300,000 “Likes” on Facebook (http://www.facebook.com/APBReloaded ).
There’s trouble in the city of San Paro, and players have to put an end to it – or maybe it might be more fun to make things even worse! APB Reloaded is a Free2Play massively multiplayer online third-person shooter game taking place in the modern-day fictional city of San Paro. This open-world environment challenges players to find their way through a city in a state of near anarchy. Players can take up the role of either a Criminal or Enforcer to commit or stop petty crimes and gain notoriety within their own organizations in order to control the city. Be it on foot or from the driver's seat, APB Reloaded melds player-on-player combat within the immersive city teetering on the edge of total chaos. Powered by Epic’s Unreal 3 engine, APB Reloaded features a robust set of customization tools second to none, providing gamers the ability to create the exact look of their in-game avatar, personalized symbols, clothing, vehicles and in-game music.
“GamersFirst has been looking for a partner who can help us revolutionize retail distribution for Free2Play games in Europe. With Iceberg Interactive, we have found the perfect partner. Our pricing model for APB Reloaded actually pays a gamer to come try the game. This is unprecedented for a title which cost more than seventy million dollars to produce,“ says Rahul Sandil, Senior Vice President of Marketing at GamersFirst.
The suggested €19.99 retail version of APB Reloaded will include more than €35 worth of in-game items, including a permanent in-game high-performance vehicle, a permanent in-game weapon and 30 days of premium access that provides increased cash rewards, reputation gains and a 20 percent in-store discount. APB Reloaded will be released early in January, 2012. To get up-to-date information on GamersFirst and APB Reloaded’s Community and Fan Pages, check out the following links:
Facebook – http://www.facebook.com/APBReloaded
Development Blog – http://apbreloaded.blogspot.com
Website – http://www.gamersfirst.com/apb/
Twitter – @APB_Reloaded @GamersFirst
Iceberg page - www.iceberg-interactive.com
Key Game Features
What the Media are Saying about APB Reloaded
GamersFirst, headquartered in Irvine, California, is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst has offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Fallen Earth, Sword2 and War Rock and future hits including APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.gamersfirst.com.
GamersFirst is a subsidiary of K2 Network, one of the fastest growing companies in the fastest growing segment of the video game industry. Founded in 2001, K2 Network has established itself as a global leader in Free2Play online gaming, serving over 30 million gamers in 160 countries. The company’s portal, GamersFirst.com, offers a range of multiplayer online games as well as rich community features.
About Iceberg Interactive
Iceberg Interactive (www.iceberg-interactive.com) is an independent videogame publisher founded by an international group of games industry veterans, that recognises quality games and their audiences. With key offices in the UK, Germany and The Netherlands, Iceberg has both a firm footing in, and a firm eye on, the vibrant European games market. Iceberg is currently among the market leaders for the following PC game genres: simulators, adventure, strategy and MMO/action games.
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