Part one of an interesting interview with Itzik Ben Bassat (Blizzard's vice president of business development) was posted today over at GamesIndustry.biz talking about the release of the Burning Crusade. It deals with the expansion rate of WoW, Consoles, Fees and much more.

GamesIndustry.biz: How important is The Burning Crusade in terms of Blizzard's overall strategy for World of Warcraft?

Itzik Ben Bassat: It's very important because it's the first expansion for WOW, so it's a milestone - and it's also important because, like any Blizzard game, we put so much time and effort into every little detail.

We've been working on it so hard for so long that it's really like giving birth to a new baby. We all feel like this is a great moment where we're doing something really big for players.

You can read the whole article here A Whole New World.


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Last Updated: Mar 29, 2016

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Byron 1
Byron has been playing and writing about World of Warcraft for the past ten years. He also plays pretty much ever other Blizzard game, currently focusing on Heroes of the Storm and Hearthstone, while still finding time to jump into Diablo III with his son.

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