Building a Masterpiece: MMOGs and the Hype Machine

Marketing of a new game often begins severals years out today. Ralsu examines what it means to hype a game so early and how Turbine did a great job with hype for Dungeons & Dragons Online: Stormreach.

"Anytime a game based on Dungeons & Dragons (D&D) is announced, gamers raise both eyebrows: the first one is raised in excitement while the second is raised in skepticism. We D&D fans have endured some sad attempts to incorporate D&D mechanics into a game (Pool of Radiance: Ruins of Myth Drannor anyone?). With any license as huge as D&D, I think a company would do well to let fans in on the development so that they can see first-hand that the game will stay true to its namesake."

Read more about this on the DDD Ten Ton Hammer site.