With the rise of free-to-play MMOGs, Ten Ton Hammer sat down with one of the companies at the forefront of this emerging sector: GamersFirst, a publisher with a broad range of titles and game genres with an almost eponymous mission statement –making sure the gamers come first. Talking with several key members of the team here at GDC ’10 to get some insight on their philosophy, learn about new developments with existing titles and get a preview of some upcoming titles.

GamersFirst is rolling out a new title that fits this bill in the form of Victory, a racing game set in post-apocalyptic world of 2062. With Victory, players can select a male or female avatar to pilot their vehicle, but the real avatar to identify with will be the car itself. The vehicles will be fully customizable and will feature three separate blocks that can be tailor made to the player’s exact desire; going with the three distinct blocks allows for the customization to be nearly limitless.

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