The War Herald has released more information about Mythic Entertainments Warhammer Online: Age of Reckoning guild system. Defining how experience is earned and mentioning a number of rewards you'll receive it gives you a nice overall summary of what you can expect.

This week’s Guild Highlights feature is Guild Advancement. In Warhammer Online, a guild is not just a group of like-minded players; it’s an entity in itself capable of gaining experience and moving up through the ranks with the aid of its members. Guild Experience Points (GXP) are earned through the actions and accomplishments of the guild’s members. Guild experience points are the equivalent of character experience points. As specific thresholds of prestige points have been accumulated, the guild advances to the next Guild Rank.

• Living Guild Advancement