Taking a stand against the farming man!

You might have noticed the "Buy EQ2 plat... good for you!" text advertisements have recently disappeared from the Ten Ton Hammer EverQuest 2 site. Recently, the network's board of directors has voted to remove these ads on all 12 community sites.

At our recent TenTonHammer.com marketing meeting in Las Vegas a decision was made that irrevocably changed the path of the company. It was not an easy decision to make, though once the facts were all laid out on the boardroom table the choice seemed obvious to everyone in attendance.

We're no longer going to show secondary market advertising on our site. In fact, we're not going to accept secondary market money in any form.

What does this mean to you? It means you will not see advertising for in-game currency, power leveling services or any form of secondary market service. It means that it is now your turn to support the sites likes ours that have made the conscious decision to forego the enormous revenue that the secondary market provides. It is up to you to vote with your wallet by purchasing merchandise, memberships or even donating to sites that are secondary market free. It is up to you to vote with your wallet by purchasing games by developers and publishers who work to shield their game economies from the secondary market. It is up to you to not visit the sites owned by secondary market players like IGE. I'm sure many of our readers are not even aware which huge MMOG sites are owned by secondary market players. Perhaps we should setup a permanent list of which side of the fence the networks sit on? Let's just say that I guarantee most World of Warcraft and EverQuest 2 players visit a site owned by a secondary market player every single day.

Bottom line, we won't take ad money when our advertisers are working against the spirit of the game. Read the related press release here!