During this year's Electronic Entertainment Expo (E3), Ten Ton
Hammer's booth babe photos were a huge hit. Why? Pretty girls in revealing
clothing--duh! But Mercurie takes time this week to ponder whether booth
babes are harmless fun, or a phenomenon that objectifies women and furthers
the stereotype that all gamers are just hormonal teenage boys. How do you
feel about booth babes? Read Mercurie's latest editorial, then share your
thoughts on our forum.
"It must be pointed out that while they are controversial, booth
babes are nothing unusual. Indeed, the use of pretty girls to sell goods is
nothing new. In the 30s and 40s pin up artist Gil Elvgren provided Coca-Cola
advertisements with paintings of lovely ladies. Throughout the twentieth
century a number of print ads and television commercials would include
pretty Gil Elvgren pin-up artgirls (indeed, 60s and 70s airline ads were
fairly notorious for portraying flight attendants--then called
stewardesses--as sex objects)."
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