Turbine takes a page out of the EVE Online handbook with the founding of the Dungeons & Dragons Online (DDO) Player Council. The new council will consist of between 10-30 players with a small council made up of 5-7 to offer feedback on the council program and how it can be improved.
Members of the council will be selected by Turbine and be involved in participating in surveys, focused discussions, and structured developer chats, often discussing early elements of design and development.
Turbine has posted a new FAQ with details on the program and how aspiring councilors can take part.
Source: DDO Player Council FAQ