Mass Effect 3's Ending Protest Takes a Tasty Turn

Updated Wed, May 16, 2012 by Martuk

The protest over Mass Effect 3’s controversial ending has taken a tasty new turn. Fans that are less than thrilled with the conclusion of Mass Effect 3 took their protest to tasty new heights by sending BioWare 402 Fuss Cupcakes in three different colors, each labeled with A (Green), B (Blue) C (Red). BioWare thanked its fans and put the new treats to good use by donating them to local Edmonton youth shelter.

Ironically, BioWare decided not to choose one of the 3-colored treats and instead opted for a new choice by donating them to charity.

On the official Mass Effect 3 forums, BioWare Community Coordinator Chris Priestly wrote a message to fans:

Hi Everyone

Today, we received the 400 cupcakes you collectively sent us through your donations to express your feelings about the endings of Mass Effect 3. We want you to know; we are indeed listening to all fan response and acknowledge your feedback. We appreciate creative and thoughtful attempts like this one. 

The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.

BioWare regularly works with many deserving charities,  as such it was decided that rather than passing  out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day.  Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.

Please keep providing your feedback on Mass Effect 3, we’re still listening.

Source: Game Informer

Did they at least get the hint, that we were not satisfied with our vanilla ending?

dam green was supposed to be in the center

Wow, I love it!

I dont know if they really got the hint or not. I wish someone would point out the fact that they did not choose one of the options given to them. Bioware donated them to a childrens facility. Hmmmmm..... I do not believe that was an option presented to them. Where is our fourth option?


Today is N7 Day and BioWare put the band back together to thank Mass Effect fans for a trilogy of fun.

Video, News
Thu, Nov 07, 2013

EA’s executive team undergoes more changes just one week into Andrew Wilson’s reign as EA’s new CEO.

Tue, Sep 24, 2013

EA fills a role at BioWare that has been vacated since the departure of co-founders Greg Zeschuk and Ray Muzyka.

Tue, Sep 10, 2013

Join us as we take a tour around the web to bring you the best gaming sales for the weekend.

Features, News
Sat, May 18, 2013

News from around the 'Net