It's little surprise that these days MMORPG developers are hosting in game advertising to supplement the cost of producing and launching these games. Costing upward of thirty million dollars to make, smaller niche games don't have the chance to turn a profit as quickly as someone like Blizzard to went into the black months after release. With that said, NCSoft has signed a deal with Massive Inc to put in-game ads in their upcoming release Auto Assault.
While you're driving down that highway of life, keep an eye out for that Pepsi ad.
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