Blizzard says "Nein!" to The9.

Blizzard is shopping around for a new Chinese operator, according to a press release late last week. Methinks this says a lot about about how the company operates, but first: a quote.

In a press release issued on Thursday, Blizzard said it is "actively exploring and discussing cooperation opportunities and further expansion of its business with local potential partners for mainland China".

The reasons why Blizzard's dropping hints about a change in China: "poor customer service" and "overloaded servers". Poor customer service is always inexcusable, but over-crowded servers? Come on! Given World of Warcraft's historically unreliable performance on North American servers, perhaps they should reevaluate their US partnership with... themselves. Let's make the attempt to shift blame a little more obvious.

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Last Updated: Mar 13, 2016

About The Author

Jeff's interest in online games stretches back to organizing neighborhood Unreal tournaments as a teenager, but when a college roommate introduced him to EverQuest, an interest became an obsession. Jeff joined the Ten Ton Hammer team in 2004 covering EverQuest II, and he's had his hands on just about every PC online and multiplayer game since.