In response to player demand, CCP has begun a "PLEX for Good: Japan" drive to help that country cope with the aftermath of their recent earthquake and tsunami disasters. The PLEX system allows players to turn their in-game PLEX items into a cash donation to the Red Cross. EVE Online players have donated over $63,000 for disaster relief in Haiti and Pakistan since the program began.
Check out more about CCP's Plex For Good: Japan initiative.
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