The Walt Disney Co is continuing its bid for world domination this week by adding one of YouTube’s big content networks to its collection of pricey properties. According to a recent announcement, Disney acquired Maker Studios, the YouTube network that handles distribution for game-related content from popular YouTube personalities such as TotalBiscuit, PewDiePie, Yogscast, and Game Grumps.

Disney purchased the network for $500 million, giving it a rather large footprint in the YouTube space. The deal could rise to as much as $950 million provided Maker Studios hits a certain performance milestone.

"This gives a presence online to reach the millennial group that is increasingly getting its video online," said Kevin Mayer, Disney executive vice president for corporate strategy. "And it gives us a lot of data to help promote our other businesses to them."

The news came as a bit of a surprise to John “Totalbiscuit” Bain, who works with Polaris, part of Maker Studios. Bain posted a brief statement to Soundcloud discussing the news.

The deal is expected to close by Disney's third fiscal quarter.

Source: Reuters

Last Updated:

About The Author

Zombie 0
Stacy "Martuk" Jones was a long-time news editor and community manager for many of our previous game sites, such as Age of Conan. Stacy has since moved on to become a masked super hero, battling demons in another dimension.

Comments