Fury: Coming soon to Wal-Marts near you.

Auran announced an exclusive publishing deal with Elephant Entertainment for their upcoming action and pvp-focused MMOG Fury today. From the press release:

Underscoring its emergence within the interactive entertainment sector, Elephant Entertainment, a new publishing company bringing innovative entertainment content to retail via unique and compelling retail distribution and consumer availability models, today announced a distribution agreement with Gamecock Media Group and its developer Auran. Under the terms of the agreement, Elephant Entertainment has exclusive retail distribution rights to Auran's Fury, a highly acclaimed new player-vs.-player massively multiplayer online role-playing game (MMORPG) throughout North America.