Get out of the way, gramps.
The gamers of our generation are rapidly becoming old news, according to this article at the New York Times. As businesses ramp up to appeal to a young, RMT-friendly group of players, will traditional MMOG players be left out in the cold?
Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, childrens entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites part online role-playing game and part social scene can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.
Read more at the New York Times website.