Live Gamer, a company that deals with making micro-transactions smoother with games like Vanguard: Saga of Heroes, will be presenting at this year's GDC in San Francisco to talk about games-as-a-service and virtual items have changed the gaming and entertainment playbook. The presentation will take place on March 10th and talk about the emerging business model of micro-transactions, operations and strategy, the ramifications on development, and more. The final agenda for the event can be viewed below.
VCON is a 1-day exploration into how Games-as-a-Service and Virtual Items have changed the playbook forever.
Room 123
Agenda:
10:00am - 10:05am - Opening Remarks: Mitch Davis | CEO | Live Gamer
10:05am - 10:30am - Keynote: David Perry | CEO | Gaikai.com
10:30am - 11:15am - Nanu Nanu!: How to bring social functionality into traditional game design and actually make it work
Amy Jo Kim | CEO | Shufflebrain
Kai Huang | Founder | Guitar Hero
Dennis Fong | CEO | Raptr
Dan Fiden | GM, San Francisco Studio | Playfish
Mike Verdu | SVP, Games | Zynga
11:15am - 12:00pm - The Virtual Fed: Unleash Your Inner Bernanke with (Little-Known) Virtual Item & Currency Strategies
Eric Goldberg | Managing Director | Crossover Technologies (Moderator)
M. Lee Clancy Jr. | SVP Product Management & GM Direct Revenue | IMVU
Patrick Chung | Managing Director | SK Telecom Ventures
Daniel James | CEO | Three Rings
12:00pm - 12:30pm - What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandising
Presentation by: William Grosso | CTO & SVP Product | Live Gamer
12:30pm - 1:30pm - LUNCH
1:30pm - 2:00pm - Keynote: John Smedley | President | Sony Online Entertainment
2:00pm - 2:30pm - Dev-onomics: Economics 101 for Game Designers
William Grosso | CTO & SVP Product | Live Gamer (Moderator)
Vili Lehdonvirta | Researcher | Helsinki Institute for Information Technology
Ed Castronova | Associate Professor of Telecommunications | Indiana University Bloomington
Eyjolfur Guomundsson | Economist | CCP Games
2:30pm - 3:15pm - The Well-Rounded Roundtable: A conversation on the shifting game industry from different sides of the coin
Tim Chang | Principal | Norwest Venture Partners (Moderator)
Min Kim | VP Marketing | Nexon
Jordan Weissman | Chairman & Chief Product Officer | Smith & Tinker
Niranjan Nagar | Chief of Game Operations | Outspark
3:15pm - 3:40pm - Eating An Elephant One Bite at a Time: How buying in small increments is likely to cause consumer spending to soar
Presentation by:
David Cole | President | DFC Intelligence
Jeremy Miller | Senior Analyst | DFC Intelligence
3:40pm - 4:25pm - "Its not Fair!", said the T-Rex: How Monetizing Games-as-a-Service will Save you from Extinction
Atul Bagga | VP Equity Research | ThinkEquity (Moderator)
Brandon Beck | CEO | Riot Games
Howard Marks | CEO | Acclaim
Susan Wu | CEO | Ohai
4:25pm - 5:00pm - Keynote: Nanea Reeves | SVP & COO, Online Global | EA
More information for the event can be found here. Contact information is available here.
