Live Gamer, a company that deals with making micro-transactions smoother with games like Vanguard: Saga of Heroes, will be presenting at this year's GDC in San Francisco to talk about games-as-a-service and virtual items have changed the gaming and entertainment playbook. The presentation will take place on March 10th and talk about the emerging business model of micro-transactions, operations and strategy, the ramifications on development, and more. The final agenda for the event can be viewed below.

VCON is a 1-day exploration into how Games-as-a-Service and Virtual Items have changed the playbook forever.

Room 123


10:00am - 10:05am - Opening Remarks: Mitch Davis | CEO | Live Gamer

10:05am - 10:30am - Keynote: David Perry | CEO |

10:30am - 11:15am - Nanu Nanu!: How to bring social functionality into traditional game designÂ…and actually make it work

Amy Jo Kim | CEO | Shufflebrain

Kai Huang | Founder | Guitar Hero

Dennis Fong | CEO | Raptr

Dan Fiden | GM, San Francisco Studio | Playfish

Mike Verdu | SVP, Games | Zynga

11:15am - 12:00pm - The Virtual Fed: Unleash Your Inner Bernanke with (Little-Known) Virtual Item & Currency Strategies

Eric Goldberg | Managing Director | Crossover Technologies (Moderator)

M. Lee Clancy Jr. | SVP Product Management & GM Direct Revenue | IMVU

Patrick Chung | Managing Director | SK Telecom Ventures

Daniel James | CEO | Three Rings

12:00pm - 12:30pm - What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandising

Presentation by: William Grosso | CTO & SVP Product | Live Gamer

12:30pm - 1:30pm - LUNCH

1:30pm - 2:00pm - Keynote: John Smedley | President | Sony Online Entertainment

2:00pm - 2:30pm - Dev-onomics: Economics 101 for Game Designers

William Grosso | CTO & SVP Product | Live Gamer (Moderator)

Vili Lehdonvirta | Researcher | Helsinki Institute for Information Technology

Ed Castronova | Associate Professor of Telecommunications | Indiana University Bloomington

Eyjolfur Guomundsson | Economist | CCP Games

2:30pm - 3:15pm - The Well-Rounded Roundtable: A conversation on the shifting game industry from different sides of the coin

Tim Chang | Principal | Norwest Venture Partners (Moderator)

Min Kim | VP Marketing | Nexon

Jordan Weissman | Chairman & Chief Product Officer | Smith & Tinker

Niranjan Nagar | Chief of Game Operations | Outspark

3:15pm - 3:40pm - Eating An Elephant One Bite at a Time: How buying in small increments is likely to cause consumer spending to soar

Presentation by:

David Cole | President | DFC Intelligence

Jeremy Miller | Senior Analyst | DFC Intelligence

3:40pm - 4:25pm - "Its not Fair!", said the T-Rex: How Monetizing Games-as-a-Service will Save you from Extinction

Atul Bagga | VP Equity Research | ThinkEquity (Moderator)

Brandon Beck | CEO | Riot Games

Howard Marks | CEO | Acclaim

Susan Wu | CEO | Ohai

4:25pm - 5:00pm - Keynote:
Nanea Reeves | SVP & COO, Online Global | EA

More information for the event can be found here. Contact information is available here.

Last Updated: Mar 13, 2016

About The Author

Zombie 0
Stacy "Martuk" Jones was a long-time news editor and community manager for many of our previous game sites, such as Age of Conan. Stacy has since moved on to become a masked super hero, battling demons in another dimension.