OGDC '07 - The New Online Game Payment Model
It isn't everyday that you're given the opportunity to sit in a room with the president of a company that engages in gold advertising, the founder of a free-to-play gaming network, and the marketing director of a gaming company fervently against the sale of online items, without seeing them break into a fist fight. But that was exactly the situation that I was placed in when I poked into my last OGDC panel of the week. The topic was the New Online Game Payment Model, and the stage was set for antics from each of the various camps.
Not wanting to pull any punches, Hong led off the panel discussion with a topic that has been simmering in the back of the minds of many individuals lately. With so many imported games coming from Korea being free to play, the Western MMO market has to begin paying attention to these free insurgents. With big fish like World of Warcraft and Lord of the Rings Online already in the water, how can subscription based games even begin to succeed anymore?
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