The Escapist searches out the recipe to Blizzard's "Secret Sauce"

Snappy webzine The Escapist details the history of Blizzard Entertainment, questioning why Blizzard always seems to come out on top.

"We had to build an entire company around [World of Warcraft]," says Kern. "This included tweaking everything from PR and QA to establishing entirely new departments like operations, customer service, GMs and billing - it literally transformed Blizzard."

As well as the entire landscape of online gaming. It was the final move in a decade-long coup d'etat by Blizzard, against the entire gaming industry.

Check out this superb article on Blizzard's meteoric rise at The Escapist.


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Last Updated: Mar 13, 2016

About The Author

Jeff
Jeff's interest in online games stretches back to organizing neighborhood Unreal tournaments as a teenager, but when a college roommate introduced him to EverQuest, an interest became an obsession. Jeff joined the Ten Ton Hammer team in 2004 covering EverQuest II, and he's had his hands on just about every PC online and multiplayer game since.

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