Gods and Heroes has an unusual answer to the guild mechanic we all know and love in other MMO's. They have called it the tribe. They didn't laugh at my joke about throwing people off the island, so we'll just move on. Kiara talks about tribes and how they function in games.
Tribes. The word conjures images of ... well... Indians. Cowboys and Indians. Lots and lots of Indians and bows and horses and buffalo!
Clearly, though, upon reading, I am completely off base. It appears that Tribe is just a fancy way of saying guild.
Read the rest of this article here.