OGaming: Why the decision to self-publish your own titles?
Jeff Anderson : Before joining Turbine I was the executive in charge of production at Origin/Electronic Arts. At EA, I saw firsthand the strength of the publisher model with Ultima Online. There are terrific creative synergies and economies that come from developing and operating a self-published title. I wanted to bring that experience to Turbine.
What he really wanted to say was "So we could say SCHNEH! to the big boys!
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