Talk about impressive, WoW fans brought more than $1.9 million USD in for the Red Cross, earmarked for Ebola relief. This is just a huge amount of money to be donated based purely off of sales of the pet. That means more than 190,000 people paid $10 for the pet, a huge number considering the limited amount of time the pet was for sale (roughly a month).
Thanks to the overwhelming generosity of World of Warcraft players around the world who purchased the Argi pet, we’ve raised a total of more than 1.9 million USD to support the ongoing Ebola relief efforts in Africa by the Red Cross. In December, we announced that for every Argi purchased by December 31, 2014, 100% of the adoption fee would be going to assist in aiding in the fight against this deadly disease -- and the community embraced this cute little intergalactic nibbler, helping out a great cause in the process. Thanks again to everyone who helped make a difference.
Argi is still for sale, but the 100% given to fighting Ebola expired December 31st, 2014. Blizzard has ran many successful charity campaigns and this highlights yet another mark on Blizzard's good list, helping raise money through their own game. It also provides an interesting metric for fans, in understanding that to reach $1.9 million, 190,000 pets would have to be sold. So within a timeperiod of a month, Blizzard successfully sold that many pets plus everything else they have in their store.
Kind of crazy huh? Anyway, be sure to high five Blizzard for doing the right thing (100% adoption fee going to help) and helping move money to a really good cause.
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