Vivendi Universal subsidiary Blizzard Entertainment announced on Friday that it has invited Chinese online game company The9 (Nasdaq: NCTY) to negotiate the expansion set to World of Warcraft (WoW), The Burning Crusade. The9 is Blizzard's current partner for WoW in mainland China, and also owns 30 percent of the company operating WoW in Taiwan. According to the release the expansion is currently planned for 2007 in mainland China, whereas previous expectations had the expansion hitting China in late 2006. According to several industry analysts, The9's contract with Blizzard for World of Warcraft already gives The9 the rights to operate any expansion of the game in mainland China.

I just can't think of any pithy comments on this one. Am I losing my sense of humor or is this just something that says meh to me? One can never tell

See what's new at our World of Warcraft Community

More news and info on World of Warcraft.

Thanks to Pacific Epoch for the story.

To read the latest guides, news, and features you can visit our World of Warcraft Game Page.

Last Updated: Mar 13, 2016