Sounds like a good way to let people blow off some steam about customer service.

Zu Online is encouraging their players to beat on the GMs and win special armor in an event this weekend.

Starting on Nov 3rd, our GMs will appear in the Hexad Region and wait for our players’ challenge from 10:00 pm EST (GMT-5) to 00:00 am EST (GMT-5) everyday. GMs will offer you a set as a reward only if you can beat him. The GM’s level is 80, so you can either choose to challenge him by yourself, or choose to team up to challenge him. Below is the introduction to some special quests which will help you to reach level 80.

Players won’t be protected by the “Newbie Protection Pact” after they reach level 30, which means they can fight against other players. In addition, they can take part in Question and Answer event at 10:00 am, 1:00 pm, and 7:30 pm everyday.

Read more at the Zu Online website.