Archive

AO's New Revenue Stream: Ads

Posted Wed, Aug 03, 2005 by Ethec

The Ad Driven Model: the WTG for Elderly MMOGs?
Gamer God weighs in on Anarchy Online's recent announcement that the 4-year old MMOG will now be cost-free to gamers worldwide. SOE executives reportedly had a good belly laugh at the announcement, as they continue to reap steady, substantive profits from comparatively ancient 6-year-old EQLive subscriptions.

" Funcom announced that the advertisements will now expand to something that resembles a 15 second commercial spot on television. We will have streaming audio and video in the game as well as the billboards in exchange for a free client, which is a step in the direction of a game supported entirely by advertisements.

Will this cause a trend in the MMOG industry toward games offering free play at the long end of their shelf life to keep people playing and money coming in? Will a company attempt a fully free game supported by advertising? Should someone try this? "

Read the entire op-ed at Gamer God here!

Dragons-Prophet-Holidays.jpg

The holidays are just around the corner and we’ve put together a list of the many festive MMOG events available to play out 2013.

Features, News
Mon, Dec 23, 2013
Martuk
christmas_tree.jpg

Anarchy Online’s Winter Celebration event kicks off three weeks of in-game holiday events, gifts, and special offers.

News, Official Announcements
Mon, Dec 16, 2013
Martuk
AO-Old-New.jpg

Game Director Joel Bylos announces the start of beta registration for Anarchy Online’s big new graphical update.

News
Wed, Sep 04, 2013
Martuk
AO_Desert_Rider.png

Funcom details new event plans and loot to celebrate the 12th anniversary of Anarchy Online.

News, Official Announcements
Mon, Jun 24, 2013
Martuk

News from around the 'Net