AO's New Revenue Stream: Ads

Posted Wed, Aug 03, 2005 by Ethec

The Ad Driven Model: the WTG for Elderly MMOGs?
Gamer God weighs in on Anarchy Online's recent announcement that the 4-year old MMOG will now be cost-free to gamers worldwide. SOE executives reportedly had a good belly laugh at the announcement, as they continue to reap steady, substantive profits from comparatively ancient 6-year-old EQLive subscriptions.

" Funcom announced that the advertisements will now expand to something that resembles a 15 second commercial spot on television. We will have streaming audio and video in the game as well as the billboards in exchange for a free client, which is a step in the direction of a game supported entirely by advertisements.

Will this cause a trend in the MMOG industry toward games offering free play at the long end of their shelf life to keep people playing and money coming in? Will a company attempt a fully free game supported by advertising? Should someone try this? "

Read the entire op-ed at Gamer God here!


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