Yes, literally.

Lord British is intending to be space-bound in the fall of '08 as part of a Tabula Rasa promotion. Now that's dedication! From the release:

Richard Garriott, aka ‘Lord British’ and the creator of the legendary Ultima role-playing games, is headed to space. The Korea Times reports that game developer NCSoft will probably sponser the trip as a promotion for the upcoming sci-fi MMORPG Tabula Rasa. Garriott will spend a week on the International Space Station in the fall of 2008.

Read the full article over at TG Daily.