In-game Advertising Works

Posted Thu, Oct 06, 2005 by Boomjack

YOU just proved that advertising works.
If it's on it must be true, and they claim that in-game advertising works. The masters of marketing, Coca Cola, purveyors of fine cleaning fluids that you can drink adamantly refused to reply to our questions, and it is certain they would not have said this in any case.

" You might not understand it at the time, but that big Coca-Cola sign that dances across the screen in your favorite video game is making it more likely you'll reach for a Coke next time you're thirsty. " 

You can read the In-game Advertising Works Article at News.Com
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