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An Asian Perspective on Microtransactions

Posted Wed, Feb 27, 2008 by Aelryn

Microanalysis of microtransactions.

Massively has a new article up which discusses some of the viewpoints at GDC 2008 on microtransactions, with a particular emphasis on the Asian viewpoint.

Although I can't attribute this quote directly to anyone, microtransactions have been defined as "any transaction whose value is currently too small to be worth bothering with" -- pegged at somewhere below US $1. The only one at the panel who defended the revenue model was Nexon's Min Kim, notably the only Asian among the panelists. Why is this notable? Well, Blizzard's Rob Pardo defined it as an "East vs West question", which Emmert dismisses. But Pardo is actually on to something, and I'll try to explain why.

Read more at Massively.

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