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Superhero Failure--it's Real!

In the MMOG industry, few individuals are as vocal or strong willed as Jack Emmert, Chief Creative Officer for Cryptic Studios. While being very knowledgeable about all things MMOG related, Emmert also has a distinct love for comic books. In a featured article on the Champions Online official site, Emmert discussed why some super heroes succeed while others fail and how Cryptic is employing some of the techniques he discusses into Champions Online.

I think characters with failed titles tend to fall into categories where it's very, very hard to identify with them. Aquaman. Well, he's a king of an underwater kingdom. OK, interesting – but how does that relate to me? Hawkman. A reincarnated Egyptian stuck in a relationship for eternity. I'm sure many of us have felt like we were in inescapable relationships, but I don't think we want to read about one every month! Iron Man. Really rich guy. Totally smart. Gets all the women he wants. None of these elements exactly strike a chord with the common man.

• Champions Online: Identifying With Your Heroes
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