City of Heroes: In-Game Advertisements Interview

So, will we see a "Viva Viagra!" ad?

So, will we see a "Viva
Viagra!" ad?

In-game advertisements are often an extremely serious issue. Community
opinion of in-game ads often runs in a black and white spectrum, a
love/hate sort of relationship. So when the developers of City of
Heroes announced that they would be placing real world ads on the
billboards in their MMOG, the entire massively multiplayer industry
perked up to see how their community would respond. As gamers continue
to voice their opinions on the CoH forums, Ten Ton Hammer's Cody
"Micajah" Bye sat down with Brian Clayton and Matt "Positron" Miller to
find out exactly why the NCsoft NorCal studio opted to place in-game
ads into their MMOG.

: It was really just a logical fit for us. We
already had a
lot of fake billboards in the game, and we really much prefer those to
be real to enhance the immersion. The billboards we first included in
the game are obviously fake and some are meant to be funny, but it
makes sense for us to put real advertisements up to make the city feel
more real and more alive.

To read the latest guides, news, and features you can visit our City of Heroes Game Page.

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About The Author

Karen is H.D.i.C. (Head Druid in Charge) at EQHammer. She likes chocolate chip pancakes, warm hugs, gaming so late that it's early, and rooting things and covering them with bees. Don't read her Ten Ton Hammer column every Tuesday. Or the EQHammer one every Thursday, either.

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