City of Heroes: In-Game Advertisements Interview

Posted Thu, Apr 10, 2008 by Shayalyn

So, will we see a "Viva Viagra!" ad?

In-game advertisements are often an extremely serious issue. Community opinion of in-game ads often runs in a black and white spectrum, a love/hate sort of relationship. So when the developers of City of Heroes announced that they would be placing real world ads on the billboards in their MMOG, the entire massively multiplayer industry perked up to see how their community would respond. As gamers continue to voice their opinions on the CoH forums, Ten Ton Hammer's Cody "Micajah" Bye sat down with Brian Clayton and Matt "Positron" Miller to find out exactly why the NCsoft NorCal studio opted to place in-game ads into their MMOG.

Matt Miller: It was really just a logical fit for us. We already had a lot of fake billboards in the game, and we really much prefer those to be real to enhance the immersion. The billboards we first included in the game are obviously fake and some are meant to be funny, but it makes sense for us to put real advertisements up to make the city feel more real and more alive.

Their Kickstarter campaign reached its goal in under a week so we sat down with Project Lead, Chris Hare, to learn more about their story.
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