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When Smed Speaks, Gamers Listen!

Very few companies in the MMO game industry can claim the level of recognition Sony Online Entertainment enjoys from products like EverQuest and Star Wars Galaxies. Providing a keynote at this years ION Game Conference John speaks candidly with Ten Ton Hammer to discuss Free Realms, The Agency, and a number of other trends in the industry. Want to learn more about what the future holds for SOE's products? Take a look inside.

We began with discussing how the Real Money Trade (RMT) system of Free Realms will be effective considering they are targeting a demographic (younger children) who typically have no means of income. "We've designed the games from the ground up to keep farming out of the game," he states, "we have a wallet system which parents can give kids an allowance on a monthly basis." He went on to describe how kids are frequently given gift cards to things like iTunes from parents and it provides a way to purchase products online. The business model should work for Free Realms as well.

• SOE: Exclusive ION Interview with John Smedley