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MSNBC Interviews SoE President

John Smedley touches on a number of interesting topics and answers many MMO related questions, including The Agency.

The topic of your speech was reinventing the MMO. Why does the genre need reinventing?

For the past nine years, it’s been the same formula. Basically, kill stuff. And if we’re going to expand the audience to one that’s a lot broader, both in age range and sex, we’re going to need to reinvent. And we’re going to need to make efforts to reach girl gamers, to reach younger gamers … it’s something we need to be conscious about.

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