They're, um, very red.
It's been a couple years since E3 changed into the more subdued beast it is today. The pomp, the competition, the eardrum bleeding music is all gone. But one beloved facet of the past has returned.
Behold.
I think this is how it all started the first time around. Perhaps this was just a natural readjustment - to keep E3 from turning into Second Life. Perhaps there will be many such resets throughout it's history. Only time will tell.
