LOTRO: Preview at 1UP
Another WoW competitor, but with quite a legacy to back it up.
1UP.com has posted a preview of Lord of the Rings Online.
LOTRO will indefinitely prove that the rights to a movie license are vastly overrated. Even with only the books to pull from (the core trilogy as well as The Hobbit), Turbine's take on Tolkein's world is as vivid and as stylized as we've seen from EA's titles, if not moreso. Taking into account the sheer, massive size of Middle Earth, LOTRO is currently limited to one region of the world: Eriador. With the other regions of Middle Earth planned to be dolled out in due time, this gives Turbine the opportunity to give each region the type of care it deserves, thus giving off a handmade feel to the world. The region by region nature of LOTRO also allows Turbine enough time to roll out the ongoing story, which is intended to involve players in famous events from the Lord of the Ring series.