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Appealing to the Gamer - An Interview with NHN USA's Philip Yun

Posted Tue, Dec 23, 2008 by Cody Bye

Gamers are at the heart of everything we do at Ten Ton Hammer and they’re really the individuals that every MMO company is trying to win over. Recently, NHN USA - North American publisher of F2P games like Rohan: Blood Feud, Gunz and Luminary: Rise of the Goonzu - showed their dedication to the gaming community by re-envisioning their overview portal ijji.com, making it more appealing to the “hardcore” gaming crowd. On top of that, NHN USA recently appointed a new CEO, Philip Yun, to lead their gaming enterprise in the North American market. The Ten Ton Hammer staff caught up with Philip and asked him about his gaming past, where he hopes to take NHN USA, and what sort of impact gamers will see from the “new look” of NHN.

Ten Ton Hammer: For most companies, the CEO acts as a driving force behind the direction of his or her employees. Where will you be pushing the company? What can players expect to see from the future of NHN USA?

Philip:
As I mentioned, I think the future of online games lies in the interactions that gamers have with each other. That philosophy is at the core of how I drive the company, both externally and internally. I know a lot of people say the same thing, but we are really about building a sense of community around ijji.com and our games. So, to answer your question, we just re-launched our website to have a more ‘hardcore’ feel to reflect the games we offer and the community that plays them. We also have a big line up of new games coming in 2009 – including Huxley, the Unreal Engine 3-based MMOFPS. You can also expect to see even better service, which includes more events to engage players.

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