Ten Ton Hammer - Taking MMO Gamers to the Next Level!

Money is what drives the world. We have wars over money. Those that don't have it want it, and those that have it want more. However, despite being a $9 billion industry, the game development community still hasn't quite meshed with individuals that are looking to invest a little of their hard-earned cash, resulting in only $500 million dollars of venture capital invested. However, a recent article published by the Austin American-Statesman reveals that there are individuals that are hoping to alleviate the communication issue between investors and developers and put a little more cash in the developer's pockets.

Although the focus of the article is geared more towards independent, small development teams, it also serves as a nice look inside the processes of investment, game publishing and the future of the industry.

Venture capitalists typically have been reluctant to invest in games, which cost millions to develop with no guarantee of a hit.

"From what I've gleaned talking to investors, they are impressed by the games and the technology. But what is often lacking is a coherent business plan, of how this is going to be marketed and sold," Farrer said.

You can read the whole American-Statesman article by clicking here!