Over the past year, Perfect World International has dedicated itself to introducing North American gamers to its deep character creation system, numerous (and funky) flying mounts, and fresh player races. In doing that, they’ve attracted over 1.5 million players, and Ten Ton Hammer wouldn’t be surprised if they still retained a nice chunk of those players. So what has the team done to make the game so successful? Ten Ton Hammer sat down with Jon Belliss to find out.

Ten Ton Hammer: Perfect World International is currently up to 1.5 million registered users. Why do you think the game has seen such success in the North American market?



Jon Belliss: I think there's a variety of reasons why Perfect World International is doing as well as it is in the North American market. The obvious answer is we pay a lot of attention to our users, customer service, quality of service, and that kind of thing. But you know, that's something should be expected from every publisher, really.



In terms of the game itself, we spend a lot of time localizing the game, not only in terms of text in quests and what people say to one another, but also in terms of the game content itself, localizing the gameplay and game content for North American users.

To read the rest of The Thrill of Success – An Interview with Perfect World Developers, click here!