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OGDC '07 - How Devs Build a Brand

Posted Thu, May 17, 2007 by Shayalyn

Operation Hype!

Ever think about what it takes to generate a buzz for an MMO in development? You may not think often about how generating good PR works, but you've certainly seen it in action. In her presentation at the Online Game Development Conference, PR giant Sue Bohle talked about how devs build brand recognition. Our OGDC coverage offers an inside peek at the how the PR machine works to generate buzz for a game from announcement to launch.

So, let’s say that Development Company X has a new MMO that they’ve just announced. What goes into making that MMO a success from a PR standpoint? “Two thirds of the effort that goes into making an MMO successful occurs before launch,” says Bohle. “MMOs require systematic and continuous coverage to the game community worldwide.”

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