Codemasters re-imaging campaign begins...
The UK-based company specializing in porting Asian games to the Western world (and for operating the European servers for Turbine's Lord of the Rings Online and Dungeons and Dragons Online: Stormreach) wants a new look. Beginning with... a new logo! ::cue 'Price is Right' prize music::
"The identity can have different moods, depending on whether it is working or playing. When at work, such as corporate literature, it is very sophisticated, confident and businesslike,Â said directory of marketing Nicola Hewitt. "However, when it is at play and being creative, on packaging and marketing materials, it's out to have more fun, try new things and to be enjoyed by everyone who comes into contact with it."
There you go, a new, 25% more moody corporate face for Codemasters! Read more at Gamasutra.