Starting on September 10th, 2010 The Lord of the Rings Online will officially go free-to-play. The announcement was made via a press release on The Lord of the Rings Online website, which details the new pricing model, the new LotRO Store, and the benefits for VIP members. However, there is still no name announced for the Volume 3: Book 2 update that will accompany the free-to-play launch.

Warner Bros. Interactive Entertainment announced today that Turbine’s The Lord of the Rings Online™ (LOTRO) will introduce its innovative new pricing model, allowing players to download the game and play for free and purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store starting September 10, 2010.