Are mobile apps the preferred way to play casino games?

Mobile gaming is now big business as demand has quickly risen for gaming apps around the world. The global gaming market is estimated to be worth over $152 billion dollars and around 45 percent, or $69 billion, of that comes from mobile games.

One industry that has recognized and utilized this trend is the online casino industry, there are now a huge range of casino games for Android, as well as iOS devices.

Mobile games account for one third of all smartphone app downloads and for around three quarters of all consumer app spending. While social media and communications apps hold the top spot for app popularity, around half of all app users also play mobile app games.

But, exactly how popular are casino mobile apps?

The global online gambling market reached a value of over $79.5 billion US dollars last year and continues to grow significantly each year. Of that $79.5 billion, approximately 50 percent comes from mobile apps. The two most popular types of gambling apps include sports betting apps and online casinos.

Users enjoy using betting apps before sporting events to quickly and easily place bets on upcoming games, while online casinos make great entertainment for those who want to play games in a time and place that suits them.

Why do players prefer mobile casino gaming to visiting computer sites and traditional bricks and mortar venues?

Accessibility

For starters, accessibility is one of the biggest reasons that many players have a preference for games on mobile devices. Global smartphone penetration is at just over 78 percent, meaning that most people now have access and own their own smartphone for playing games.

Part of a mobile games appeal is that it can be played in any location and at any time of the day or night. This makes them ideal for playing when out and about, whether that is on your lunch break or during a long commute on public transport.

In recent years, access to fast and reliable internet connections has also risen. The 5G network is now being rolled out in many countries around the world, meaning more people than ever before will be able to join in with live mobile games without delays and connection issues.

Mobile games are easy to access whilst on-the-go.

Exclusive promotions for mobile app users

Another reason for mobile casinos rising in popularity is the exclusive promotions and bonuses that many operators offer new app sign-ups. Casino websites in general have generous offers as a way of attracting customers in this hugely competitive industry, but some operators reserve special offers for their app sign ups.

These deals are often the most lucrative when the app is first launched as operators want to encourage new users and current website customers to give their mobile games a go.

Increased security on mobile devices

Many online casino game players may perceive mobile casino apps to be more secure in terms of data protection and privacy in comparison to desktop sites. This is because the security on their smartphone might be more advanced than on their computer, with many phones having facial recognition and fingerprint ID to prevent hacking and data theft.

However, online casinos still put a number of measures in place to protect their customers, including data encryption and using safe third-party payment providers. Both players and operators of online and mobile casino games must take steps to protect themselves from fraudulent activity.

What are the most played casino games on mobile?

App based mobile casinos often have as much choice and game variety as website-based casinos. One of the most popular types of game across both platforms is online slots, slots are great fast paced games that do not require much effort or high wagering amounts.

Online slots games come in all kinds of themes and often have very vibrant graphics and background sounds.

Another casino game that is particularly popular on mobile apps is poker. Players can enjoy video poker and practice their poker strategy against the computer. They can also play against over players and participate in live games with a live dealer running the game.

Blackjack and roulette are also good choices for mobile play. The concepts behind both games are relatively simple and easy to get the hang of, making them for players with busy lifestyles looking for fast entertainment. Both games have many different variants meaning players never have to get bored playing the same one again and again.

Slots are one of the most popular casino games on mobile devices due to their speed and simple gameplay.

The future of mobile gaming…

It is imperative that mobile brands such as Android and Apple continue to enhance their mobile gaming experiences in order to stay competitive in the gaming market. By taking notice of trends, such as the rise of mobile casino gaming, these platforms can promote and deliver the types of games that have the most demand.

There is an ongoing battle between the developers of iOS and Android devices as they fight to gain the majority in the smartphone market and both platforms need to ensure that their software and hardware is functional for these types of games.