How AI is Impacting Gaming

It was in 1997 when Artificial Intelligence, in the form of Deep Blue, defeated chess grandmaster Garry Kasparov. Since then, AI has been used in video games extensively. It is what makes your opponent duck when you start shooting, or get pedestrians out of the way when a car approaches.  In short, AI makes a game ‘think.’

Artificial Intelligence is when machines make decisions without human input. The machine does this by following programmed decision trees. AI has evolved to a state where machines become smarter by learning from data and events to adjust their decision trees.  In an online casino, for example, the AI will see that the lowest gaming period is a specific time, and adjust the edge slightly to entice more players. 

AI is also making headway in gambling games. It is driving virtual games, delivering targeted promotions to specific customers and making it more difficult to cheat. Even online casinos are seeing the impact of AI in their games, take a look at this Lucky Nugget casino review, for example, their new games include a lot of AI. In a rapidly growing gaming industry, AI will have a big impact on gaming;

Better Analytics 

Gambling is all about making accurate predictions if certain outcomes will happen.  With AI, this will be done more accurately by both casino and players. Bookmakers generate odds by analysing past data. But these are vast amounts of data which sometimes overwhelm  the sportsbook.  AI can crunch through this data and generate  more accurate odds, and do it faster. 

Players, on the other hand, make their bets depending on the information at hand. Currently there are apps that help make predictions by analysing past data. Apps that deploy AI to do this will be more accurate  and help make smarter bets. 

More Betting Markets 

One of the fastest-growing segments in online casino gaming is sports betting.  One of the reasons for the paid growth is the betting offers generated from esports.  Presently, all the popular titles offer betting options; Call of Duty, League of Legends, Counter Strike, Mortal Kombat and many others. 

Unlike traditional sports, esports are a challenge when it comes to generating odds because there is nothing like historical data. AI becomes useful here. It crunches data from millions of players in a game to create odds.  

Players will also be able to bet on the mundane. What if you could bet on the chances that you will come across your friend in the mall?  Or you will get a call from your brother on a certain day?  It will be made possible by AI generating these odds after crunching your social media data, and events in your life.  

But perhaps sports betting will see the biggest disruptions from AI. The evolution of smart wearables will play a big role in bookmaking. The question of ethics aside, sportspeople could be encouraged to wear monitors for heart rate, calorie count, oxygen intake and other vital statistics. This data can then be used to generate odds on the fly.  Both the bookies and bettors will benefit from these dynamic betting markets. 

Smarter Games 

Sometimes it gets boring going through the beginner levels to the level where you feel that a game is challenging enough. Video games players can adjust the difficulty level of a game, but many casino games rely on progressive levels.  

What if a game could adjust the difficulty on the fly? AI will make this possible by reading a player skill level and adjusting automatically. It will make gaming more immersive for players of all levels. The game can then ‘teach’ the player by increasingly adjusting the difficulty.  

More Profits 

Smarter AI is proving very useful in helping bookmakers generate odds that are attractive to bettors, yet allow the bookies to remain profitable. AI can crunch through vast amounts of data and make the calls.  AI will make smart calls on where to make high or odds.  Bookies can entice more players with healthy odds while keeping risks low. 

Higher odds will translate into more lucrative wins for players.  Online players will be able to use AI apps to give them an edge in betting.  Presently, sports bettors can use any of the several free prediction websites to make smarter bets. 

Better Customer Experience 

AI is helping develop intuitive customer support chatbots. These chatbots deploy Natural Language Processing to answer commonly asked questions.  Customers can have their issues resolved without human contact, which makes it faster and more efficient. 

Artificial Intelligence will impact gaming in a big way.  It will enrich the gaming environment with more gaming possibilities and capabilities, delivering richer gaming experiences for players, and better margins for bookmakers.  It is a win-win for everyone.


 


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Last Updated: Oct 28, 2020

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