Smedley is going strong this week with lots of attention boosting SOE into the national news. This time, Kristin Kalning of MSNBC snagged an interview with the SOE front man!

The topic of your speech was reinventing the MMO. Why does the genre need reinventing?

For the past nine years, it’s been the same formula. Basically, kill stuff. And if we’re going to expand the audience to one that’s a lot broader, both in age range and sex, we’re going to need to reinvent. And we’re going to need to make efforts to reach girl gamers, to reach younger gamers … it’s something we need to be conscious about.

This is an excellent interview that shows off the passion that SOE President John Smedley has for online gaming! Check it out and MSNBC!