The 800 lb. Gorilla: Industry Insiders on Living Large in a WoW World

by on Mar 31, 2010

In the past 5 years, <i>World of Warcraft</i> has undoubtedly shaped the MMO gaming landscape.

In the past 5 years, World of Warcraft has
undoubtedly shaped the MMO gaming landscape. We asked* some industry
leaders to weigh in on the topic of WoW's dominance and how it affects
the development process. Can vision and innovation exist when revenue
is the bottom line? The developers gave us candid answers ranging from
realistic to optimistic, but never pessimistic.


"The
key is not in trying to capture World of Warcraft's particular brand of
lightning in a bottle, but to boil down and analyze how they speak to
players worldwide. There is an undeniable attraction to being
intertwined with a community of people that can accomplish far greater
things than you ever could by yourself. Whether you want to actively
engage with other players or just exist in the same space, there are so
many mind blowing worlds out there that the industry will not dry up
from lack of new ideas."



target="_blank">Read on to capture more insider
insight.


Last Updated: Mar 13, 2016