Loading... "Epicness" Matters

Why is it that certain games draw us in while others leave us cold? Why
do games that are strikingly similar in their mechanics and level of
polish either hit or miss with us, seemingly with no rhyme or reason?
Karen "Shayalyn" Hertzberg steps in to explore this issue, and suggests
that there's an important yet perhaps overlooked element to MMOGs in
today's target="_blank">Loading... "Epicness" Matters.