Lets rumble, boys.

In a letter to Next-gen.biz, EA states that they're ready to take on whatever Activision Blizzard and other competitors are planning to bring out.

EA, which made its own earth-shattering business deal earlier this year with the acquisition of super-developer BioWare/Pandemic, said in an e-mail Monday it’s ready for more intense competition from newly-formed company Activision Blizzard.

“…We're always at our best when we have a clearly defined competitor,” said an EA rep. “[The Activision/Vivendi merger] doesn’t change our strategy. Our CEO John Riccitiello has been encouraging senior managers to think of all other publishers as one large competitor--he's been encouraging them to think like challengers.”

Read more at Next-gen.biz.

Last Updated: Mar 13, 2016