82% of us apparently don't notice or even like them.
In a survey conducted by the Nielson company (the same people who do TV ratings), they found that 82% of people reacted positively to in-game advertising. I know it has its place, but I hope that means they don't try to put McDonald's ads in WoW.
The study also found that in-game ads provided an average 44% increase in post-game aided recall for brands and a 33% increase in positive brand association. Of the consumers who felt strongly about in-game ads, both positive and negative, over 70% felt more favorable toward the advertised brands. In addition, over 60% of the most opinionated consumers felt that the ads caught their attention, made the games more realistic, did not interrupt their experience, and promoted relevant products.
That particular statement above is a little much for me to accept peacefully.
For the full article, check here.